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Case
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Reference no. 398-076-1
Published by: INSEAD
Published in: 1998
Length: 18 pages
Data source: Field research

Abstract

This is the first of a two-case series (398-076-1 and 398-077-1). This case describes the creation and the growth of a small entrepreneurial start-up in the field of speech technology. Over the 12 year period described in the case (1986-1998) the company grows from 0 to 1,000 employees. The case describes the strategic challenges that the company has gone through over that period and ends with a question of how it can turn a technical success and a successful history of raising capital into a business success. The case can be used to analyse the growth of an entrepreneurial hi-tech company in a European context. It illustrates the need to build entrepreneurial networks, and enables the lecturer to discuss strategy in emerging markets. The company can only survive by convincing the major software and hardware producers to incorporate the speech technology into their products. Partnerships are thus a key element of their strategy. Though the issues related to these partnerships are only skimmed over, one can use the case as a trigger for the discussion on a partnership between a small and a large company. There is a French translation available (F398-077-1).
Location:
Size:
Grows from 0 to 1,000 people over the period
Other setting(s):
1986-1998

About

Abstract

This is the first of a two-case series (398-076-1 and 398-077-1). This case describes the creation and the growth of a small entrepreneurial start-up in the field of speech technology. Over the 12 year period described in the case (1986-1998) the company grows from 0 to 1,000 employees. The case describes the strategic challenges that the company has gone through over that period and ends with a question of how it can turn a technical success and a successful history of raising capital into a business success. The case can be used to analyse the growth of an entrepreneurial hi-tech company in a European context. It illustrates the need to build entrepreneurial networks, and enables the lecturer to discuss strategy in emerging markets. The company can only survive by convincing the major software and hardware producers to incorporate the speech technology into their products. Partnerships are thus a key element of their strategy. Though the issues related to these partnerships are only skimmed over, one can use the case as a trigger for the discussion on a partnership between a small and a large company. There is a French translation available (F398-077-1).

Settings

Location:
Size:
Grows from 0 to 1,000 people over the period
Other setting(s):
1986-1998

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