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Thumbnail image for product with reference number UVA-ENT-0094
Compact case
Method: Sustainable Design for the Home as Corporate Strategy
Case
-
Reference no. UVA-ENT-0094
Subject category: Entrepreneurship
Authors: Jeffrey G York (Darden School of Business, University of Virginia); Andrea Larson (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Published in: 2006
Length: 4 pages
Data source: Field research
Topics: Innovation; Entrepreneurship; Sustainable business; Sustainability; Triple bottom line; Natural environment; Environmental; Ecology; Ecological; Strategy; Implementation; Financial returns; Green; Greening
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Abstract

This minicase is one of 10 in a series written to illustrate the business benefits companies realize through adopting sustainable business strategies. Method is a successful startup firm in San Francisco that has made sustainable design principles a guiding force its strategy. Unlike other firms, however, Method sells its products on performance, price, and aesthetics; health and environment are simply built into the design from the outset. Backed by venture capital and successful selling through Target nationwide, Method offers a model of what may ultimately become standard practice and strategy.
Thumbnail image for product with reference number UVA-ENT-0084
Compact case
Wall-to-wall Carpet Goes Cradle-to-cradle
Case
-
Reference no. UVA-ENT-0084
Subject category: Entrepreneurship
Authors: Andrea Larson (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Published in: 2006
Length: 4 pages
Data source: Field research
Topics: Green chemistry; Innovation; Carpet tiles; Carpeting; EcoWorx; Sustainable business; Environmental; Natural environment; Triple bottom line
View full details
Thumbnail image for product with reference number UVA-ENT-0085
Compact case
Rohner Textiles: Cradle-to-cradle Innovation and Sustainability
Case
-
Reference no. UVA-ENT-0085
Subject category: Entrepreneurship
Authors: Andrea Larson (Darden School of Business, University of Virginia); Jeffrey G York (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Published in: 2006
Length: 5 pages
Data source: Field research
Topics: Innovation; Entrepreneurship; Sustainable business; Sustainability; Triple bottom line; Natural environment; Environmental; Ecology; Ecological; Strategy; Implementation; Financial returns; Green; Greening
View full details
Thumbnail image for product with reference number UVA-ENT-0091
Compact case
Telework at AT&T: Strategy and Systems Thinking
Case
-
Reference no. UVA-ENT-0091
Subject category: Entrepreneurship
Authors: Andrea Larson (Darden School of Business, University of Virginia); Octovio Avila (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Published in: 2006
Length: 5 pages
Data source: Field research
Topics: Innovation; Entrepreneurship; Sustainable business; Sustainability; Triple bottom line; Natural environment; Environmental; Ecology; Ecological; Strategy; Implementation; Financial returns
View full details
Thumbnail image for product with reference number UVA-ENT-0092
Compact case
Bank of America Tower: Redesigning Skyscrapers
Case
-
Reference no. UVA-ENT-0092
Subject category: Entrepreneurship
Authors: Andrea Larson (Darden School of Business, University of Virginia); Anne Eckhoff (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Published in: 2006
Length: 5 pages
Data source: Field research
Topics: Innovation; Entrepreneurship; Sustainable business; Sustainability; Triple bottom line; Natural environment; Environmental; Ecology; Ecological; Strategy; Implementation; Financial returns
View full details
Thumbnail image for product with reference number UVA-ENT-0093
East West Partners: Sustainability Strategy in Real Estate Development and Ski Resorts
Case
-
Reference no. UVA-ENT-0093
Subject category: Entrepreneurship
Authors: Andrea Larson (Darden School of Business, University of Virginia); Jeffrey G York (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Published in: 2006
Length: 7 pages
Data source: Field research
Topics: Innovation; Entrepreneurship; Sustainable business; Sustainability; Triple bottom line; Natural environment; Environmental; Ecology; Ecological; Green; Greening; Strategy; Implementation; Financial returns
View full details
Thumbnail image for product with reference number UVA-ENT-0095
Compact case
Shaw Industries: EcoWorx and Cradle-to-cradle Innovation in Carpet Tile
Case
-
Reference no. UVA-ENT-0095
Subject category: Entrepreneurship
Authors: Andrea Larson (Darden School of Business, University of Virginia); Jeffrey G York (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Published in: 2006
Length: 4 pages
Data source: Field research
Topics: Innovation; Entrepreneurship; Sustainable business; Sustainability; Triple bottom line; Natural environment; Environmental; Ecology; Ecological; Strategy; Implementation; Financial returns; Green; Greening
View full details
Thumbnail image for product with reference number UVA-ENT-0096
Compact case
Coastwide Labs: Product and Strategy Redesign in Commercial Cleaning Products
Case
-
Reference no. UVA-ENT-0096
Subject category: Entrepreneurship
Authors: Andrea Larson (Darden School of Business, University of Virginia); Jeffrey G York (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Published in: 2006
Length: 5 pages
Data source: Field research
Topics: Innovation; Entrepreneurship; Sustainable business; Sustainability; Triple bottom line; Natural environment; Environmental; Ecology; Ecological; Strategy; Implementation; Financial returns; Green; Greening
View full details
Thumbnail image for product with reference number UVA-ENT-0097
Compact case
NatureWorks: Biotech Innovation, Sustainable Business, and Corn-based Plastic
Case
-
Reference no. UVA-ENT-0097
Subject category: Entrepreneurship
Authors: Andrea Larson (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Published in: 2006
Length: 5 pages
Data source: Field research
Topics: Innovation; Entrepreneurship; Sustainable business; Sustainability; Triple bottom line; Natural environment; Environmental; Ecology; Ecological; Strategy; Implementation; Financial returns; Green; Greening
View full details
Thumbnail image for product with reference number UVA-ENT-0098
Compact case
Nike: Moving down the Sustainability Track Through Chemical Substitution and Waste Reduction
Case
-
Reference no. UVA-ENT-0098
Subject category: Entrepreneurship
Authors: Andrea Larson (Darden School of Business, University of Virginia); Jeffrey G York (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Published in: 2006
Length: 4 pages
Data source: Field research
Topics: Innovation; Entrepreneurship; Sustainable business; Sustainability; Triple bottom line; Natural environment; Environmental; Ecology; Ecological; Strategy; Implementation; Financial returns; Green; Greening
View full details

About

Abstract

This minicase is one of 10 in a series written to illustrate the business benefits companies realize through adopting sustainable business strategies. Method is a successful startup firm in San Francisco that has made sustainable design principles a guiding force its strategy. Unlike other firms, however, Method sells its products on performance, price, and aesthetics; health and environment are simply built into the design from the outset. Backed by venture capital and successful selling through Target nationwide, Method offers a model of what may ultimately become standard practice and strategy.

Related

Thumbnail image for product with reference number UVA-ENT-0084
Compact case
Wall-to-wall Carpet Goes Cradle-to-cradle
Case
-
Reference no. UVA-ENT-0084
Subject category: Entrepreneurship
Authors: Andrea Larson (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Published in: 2006
Length: 4 pages
Data source: Field research
Topics: Green chemistry; Innovation; Carpet tiles; Carpeting; EcoWorx; Sustainable business; Environmental; Natural environment; Triple bottom line
View full details
Thumbnail image for product with reference number UVA-ENT-0085
Compact case
Rohner Textiles: Cradle-to-cradle Innovation and Sustainability
Case
-
Reference no. UVA-ENT-0085
Subject category: Entrepreneurship
Authors: Andrea Larson (Darden School of Business, University of Virginia); Jeffrey G York (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Published in: 2006
Length: 5 pages
Data source: Field research
Topics: Innovation; Entrepreneurship; Sustainable business; Sustainability; Triple bottom line; Natural environment; Environmental; Ecology; Ecological; Strategy; Implementation; Financial returns; Green; Greening
View full details
Thumbnail image for product with reference number UVA-ENT-0091
Compact case
Telework at AT&T: Strategy and Systems Thinking
Case
-
Reference no. UVA-ENT-0091
Subject category: Entrepreneurship
Authors: Andrea Larson (Darden School of Business, University of Virginia); Octovio Avila (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Published in: 2006
Length: 5 pages
Data source: Field research
Topics: Innovation; Entrepreneurship; Sustainable business; Sustainability; Triple bottom line; Natural environment; Environmental; Ecology; Ecological; Strategy; Implementation; Financial returns
View full details
Thumbnail image for product with reference number UVA-ENT-0092
Compact case
Bank of America Tower: Redesigning Skyscrapers
Case
-
Reference no. UVA-ENT-0092
Subject category: Entrepreneurship
Authors: Andrea Larson (Darden School of Business, University of Virginia); Anne Eckhoff (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Published in: 2006
Length: 5 pages
Data source: Field research
Topics: Innovation; Entrepreneurship; Sustainable business; Sustainability; Triple bottom line; Natural environment; Environmental; Ecology; Ecological; Strategy; Implementation; Financial returns
View full details
Thumbnail image for product with reference number UVA-ENT-0093
East West Partners: Sustainability Strategy in Real Estate Development and Ski Resorts
Case
-
Reference no. UVA-ENT-0093
Subject category: Entrepreneurship
Authors: Andrea Larson (Darden School of Business, University of Virginia); Jeffrey G York (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Published in: 2006
Length: 7 pages
Data source: Field research
Topics: Innovation; Entrepreneurship; Sustainable business; Sustainability; Triple bottom line; Natural environment; Environmental; Ecology; Ecological; Green; Greening; Strategy; Implementation; Financial returns
View full details
Thumbnail image for product with reference number UVA-ENT-0095
Compact case
Shaw Industries: EcoWorx and Cradle-to-cradle Innovation in Carpet Tile
Case
-
Reference no. UVA-ENT-0095
Subject category: Entrepreneurship
Authors: Andrea Larson (Darden School of Business, University of Virginia); Jeffrey G York (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Published in: 2006
Length: 4 pages
Data source: Field research
Topics: Innovation; Entrepreneurship; Sustainable business; Sustainability; Triple bottom line; Natural environment; Environmental; Ecology; Ecological; Strategy; Implementation; Financial returns; Green; Greening
View full details
Thumbnail image for product with reference number UVA-ENT-0096
Compact case
Coastwide Labs: Product and Strategy Redesign in Commercial Cleaning Products
Case
-
Reference no. UVA-ENT-0096
Subject category: Entrepreneurship
Authors: Andrea Larson (Darden School of Business, University of Virginia); Jeffrey G York (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Published in: 2006
Length: 5 pages
Data source: Field research
Topics: Innovation; Entrepreneurship; Sustainable business; Sustainability; Triple bottom line; Natural environment; Environmental; Ecology; Ecological; Strategy; Implementation; Financial returns; Green; Greening
View full details
Thumbnail image for product with reference number UVA-ENT-0097
Compact case
NatureWorks: Biotech Innovation, Sustainable Business, and Corn-based Plastic
Case
-
Reference no. UVA-ENT-0097
Subject category: Entrepreneurship
Authors: Andrea Larson (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Published in: 2006
Length: 5 pages
Data source: Field research
Topics: Innovation; Entrepreneurship; Sustainable business; Sustainability; Triple bottom line; Natural environment; Environmental; Ecology; Ecological; Strategy; Implementation; Financial returns; Green; Greening
View full details
Thumbnail image for product with reference number UVA-ENT-0098
Compact case
Nike: Moving down the Sustainability Track Through Chemical Substitution and Waste Reduction
Case
-
Reference no. UVA-ENT-0098
Subject category: Entrepreneurship
Authors: Andrea Larson (Darden School of Business, University of Virginia); Jeffrey G York (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Published in: 2006
Length: 4 pages
Data source: Field research
Topics: Innovation; Entrepreneurship; Sustainable business; Sustainability; Triple bottom line; Natural environment; Environmental; Ecology; Ecological; Strategy; Implementation; Financial returns; Green; Greening
View full details