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Abstract

This is a minicase, one of 10 in a set of short cases written to illustrate the business benefits companies realize through adopting sustainable business strategies. This minicase on NatureWorks traces the development of an entrepreneurial venture within a large corporate parent company. Bioplastic material was brought to market. The case describes the challenges and successes of a product and a business based on sustainability concepts.
Compact case
Case
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Reference no. UVA-ENT-0084
Subject category: Entrepreneurship
Authors: Andrea Larson (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Published in: 2006
Length: 4 pages
Data source: Field research
Topics: Green chemistry; Innovation; Carpet tiles; Carpeting; EcoWorx; Sustainable business; Environmental; Natural environment; Triple bottom line
View full details
Compact case
Case
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Reference no. UVA-ENT-0085
Subject category: Entrepreneurship
Authors: Andrea Larson (Darden School of Business, University of Virginia); Jeffrey G York (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Published in: 2006
Length: 5 pages
Data source: Field research
Topics: Innovation; Entrepreneurship; Sustainable business; Sustainability; Triple bottom line; Natural environment; Environmental; Ecology; Ecological; Strategy; Implementation; Financial returns; Green; Greening
View full details
Compact case
Case
-
Reference no. UVA-ENT-0091
Subject category: Entrepreneurship
Authors: Andrea Larson (Darden School of Business, University of Virginia); Octovio Avila (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Published in: 2006
Length: 5 pages
Data source: Field research
Topics: Innovation; Entrepreneurship; Sustainable business; Sustainability; Triple bottom line; Natural environment; Environmental; Ecology; Ecological; Strategy; Implementation; Financial returns
View full details
Compact case
Case
-
Reference no. UVA-ENT-0092
Subject category: Entrepreneurship
Authors: Andrea Larson (Darden School of Business, University of Virginia); Anne Eckhoff (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Published in: 2006
Length: 5 pages
Data source: Field research
Topics: Innovation; Entrepreneurship; Sustainable business; Sustainability; Triple bottom line; Natural environment; Environmental; Ecology; Ecological; Strategy; Implementation; Financial returns
View full details
Case
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Reference no. UVA-ENT-0093
Subject category: Entrepreneurship
Authors: Andrea Larson (Darden School of Business, University of Virginia); Jeffrey G York (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Published in: 2006
Length: 7 pages
Data source: Field research
Topics: Innovation; Entrepreneurship; Sustainable business; Sustainability; Triple bottom line; Natural environment; Environmental; Ecology; Ecological; Green; Greening; Strategy; Implementation; Financial returns
View full details
Compact case
Case
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Reference no. UVA-ENT-0094
Subject category: Entrepreneurship
Authors: Jeffrey G York (Darden School of Business, University of Virginia); Andrea Larson (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Published in: 2006
Length: 4 pages
Data source: Field research
Topics: Innovation; Entrepreneurship; Sustainable business; Sustainability; Triple bottom line; Natural environment; Environmental; Ecology; Ecological; Strategy; Implementation; Financial returns; Green; Greening
View full details
Compact case
Case
-
Reference no. UVA-ENT-0095
Subject category: Entrepreneurship
Authors: Andrea Larson (Darden School of Business, University of Virginia); Jeffrey G York (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Published in: 2006
Length: 4 pages
Data source: Field research
Topics: Innovation; Entrepreneurship; Sustainable business; Sustainability; Triple bottom line; Natural environment; Environmental; Ecology; Ecological; Strategy; Implementation; Financial returns; Green; Greening
View full details
Compact case
Case
-
Reference no. UVA-ENT-0096
Subject category: Entrepreneurship
Authors: Andrea Larson (Darden School of Business, University of Virginia); Jeffrey G York (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Published in: 2006
Length: 5 pages
Data source: Field research
Topics: Innovation; Entrepreneurship; Sustainable business; Sustainability; Triple bottom line; Natural environment; Environmental; Ecology; Ecological; Strategy; Implementation; Financial returns; Green; Greening
View full details
Compact case
Case
-
Reference no. UVA-ENT-0098
Subject category: Entrepreneurship
Authors: Andrea Larson (Darden School of Business, University of Virginia); Jeffrey G York (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Published in: 2006
Length: 4 pages
Data source: Field research
Topics: Innovation; Entrepreneurship; Sustainable business; Sustainability; Triple bottom line; Natural environment; Environmental; Ecology; Ecological; Strategy; Implementation; Financial returns; Green; Greening
View full details

About

Abstract

This is a minicase, one of 10 in a set of short cases written to illustrate the business benefits companies realize through adopting sustainable business strategies. This minicase on NatureWorks traces the development of an entrepreneurial venture within a large corporate parent company. Bioplastic material was brought to market. The case describes the challenges and successes of a product and a business based on sustainability concepts.

Related

Compact case
Case
-
Reference no. UVA-ENT-0084
Subject category: Entrepreneurship
Authors: Andrea Larson (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Published in: 2006
Length: 4 pages
Data source: Field research
Topics: Green chemistry; Innovation; Carpet tiles; Carpeting; EcoWorx; Sustainable business; Environmental; Natural environment; Triple bottom line
View full details
Compact case
Case
-
Reference no. UVA-ENT-0085
Subject category: Entrepreneurship
Authors: Andrea Larson (Darden School of Business, University of Virginia); Jeffrey G York (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Published in: 2006
Length: 5 pages
Data source: Field research
Topics: Innovation; Entrepreneurship; Sustainable business; Sustainability; Triple bottom line; Natural environment; Environmental; Ecology; Ecological; Strategy; Implementation; Financial returns; Green; Greening
View full details
Compact case
Case
-
Reference no. UVA-ENT-0091
Subject category: Entrepreneurship
Authors: Andrea Larson (Darden School of Business, University of Virginia); Octovio Avila (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Published in: 2006
Length: 5 pages
Data source: Field research
Topics: Innovation; Entrepreneurship; Sustainable business; Sustainability; Triple bottom line; Natural environment; Environmental; Ecology; Ecological; Strategy; Implementation; Financial returns
View full details
Compact case
Case
-
Reference no. UVA-ENT-0092
Subject category: Entrepreneurship
Authors: Andrea Larson (Darden School of Business, University of Virginia); Anne Eckhoff (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Published in: 2006
Length: 5 pages
Data source: Field research
Topics: Innovation; Entrepreneurship; Sustainable business; Sustainability; Triple bottom line; Natural environment; Environmental; Ecology; Ecological; Strategy; Implementation; Financial returns
View full details
Case
-
Reference no. UVA-ENT-0093
Subject category: Entrepreneurship
Authors: Andrea Larson (Darden School of Business, University of Virginia); Jeffrey G York (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Published in: 2006
Length: 7 pages
Data source: Field research
Topics: Innovation; Entrepreneurship; Sustainable business; Sustainability; Triple bottom line; Natural environment; Environmental; Ecology; Ecological; Green; Greening; Strategy; Implementation; Financial returns
View full details
Compact case
Case
-
Reference no. UVA-ENT-0094
Subject category: Entrepreneurship
Authors: Jeffrey G York (Darden School of Business, University of Virginia); Andrea Larson (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Published in: 2006
Length: 4 pages
Data source: Field research
Topics: Innovation; Entrepreneurship; Sustainable business; Sustainability; Triple bottom line; Natural environment; Environmental; Ecology; Ecological; Strategy; Implementation; Financial returns; Green; Greening
View full details
Compact case
Case
-
Reference no. UVA-ENT-0095
Subject category: Entrepreneurship
Authors: Andrea Larson (Darden School of Business, University of Virginia); Jeffrey G York (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Published in: 2006
Length: 4 pages
Data source: Field research
Topics: Innovation; Entrepreneurship; Sustainable business; Sustainability; Triple bottom line; Natural environment; Environmental; Ecology; Ecological; Strategy; Implementation; Financial returns; Green; Greening
View full details
Compact case
Case
-
Reference no. UVA-ENT-0096
Subject category: Entrepreneurship
Authors: Andrea Larson (Darden School of Business, University of Virginia); Jeffrey G York (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Published in: 2006
Length: 5 pages
Data source: Field research
Topics: Innovation; Entrepreneurship; Sustainable business; Sustainability; Triple bottom line; Natural environment; Environmental; Ecology; Ecological; Strategy; Implementation; Financial returns; Green; Greening
View full details
Compact case
Case
-
Reference no. UVA-ENT-0098
Subject category: Entrepreneurship
Authors: Andrea Larson (Darden School of Business, University of Virginia); Jeffrey G York (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Published in: 2006
Length: 4 pages
Data source: Field research
Topics: Innovation; Entrepreneurship; Sustainable business; Sustainability; Triple bottom line; Natural environment; Environmental; Ecology; Ecological; Strategy; Implementation; Financial returns; Green; Greening
View full details