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Thumbnail image for product with reference number 9-509-031
Shaklee Corporation: Corporate Social Responsibility
Case
-
Reference no. 9-509-031
Subject category: Marketing
Authors: Chris Marquis (Harvard Business School); V Kasturi Rangan (Harvard Business School); Alison Comings (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2008
Version: 23 October 2009
Revision date: 15-May-2019
Length: 20 pages
Data source: Field research
Topics: Small & medium-sized enterprises; Social responsibility; Growth strategy; Marketing; Reputations; Economic development; Natural resources; Sustainability; Marketing channels; Environmental sustainability; Sales; International business; Strategy; Business models
Notes: To maximise their effectiveness, colour items should be printed in colour.
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Abstract

Having bought Shaklee Corporation from Yamanouchi, Roger Barnett, its owner and CEO, wrestled with the question of how to grow the company and its reputation for environmental sustainability. In addition to preserving the 'network marketing' nature of its sales channel (because it creates jobs and entrepreneurs), Barnett wished to take the business model to sub-Saharan Africa and South Asia.
Location:
North America
Industry:
Pharmaceuticals
Size:
USD500 million
Other setting(s):
2008
Thumbnail image for product with reference number 5-509-061
Shaklee Corporation: Corporate Social Responsibility
Teaching note
-
Reference no. 5-509-061
Subject category: Marketing
Authors: V Kasturi Rangan (Harvard Business School); Chris Marquis (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2009
Version: 16 September 2009
Length: 12 pages
Data source: Field research
View full details

About

Abstract

Having bought Shaklee Corporation from Yamanouchi, Roger Barnett, its owner and CEO, wrestled with the question of how to grow the company and its reputation for environmental sustainability. In addition to preserving the 'network marketing' nature of its sales channel (because it creates jobs and entrepreneurs), Barnett wished to take the business model to sub-Saharan Africa and South Asia.

Settings

Location:
North America
Industry:
Pharmaceuticals
Size:
USD500 million
Other setting(s):
2008

Related

Thumbnail image for product with reference number 5-509-061
Shaklee Corporation: Corporate Social Responsibility
Teaching note
-
Reference no. 5-509-061
Subject category: Marketing
Authors: V Kasturi Rangan (Harvard Business School); Chris Marquis (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2009
Version: 16 September 2009
Length: 12 pages
Data source: Field research
View full details