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Case
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Reference no. 398-159-1
Subject category: Strategy and General Management
Authors: Deborah Clyde-Smith (INSEAD); Peter Williamson (INSEAD)
Published by: INSEAD
Published in: 1998
Length: 6 pages
Data source: Published sources
Topics: Competitive dynamics; Strategy; International business; Entry business; Entry strategies; Asian business; Competitive; Positioning
Share a link: https://casecent.re/p/8484
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Abstract

This case updates the earlier case series from Harvard Business School (Lever Brothers Thailand (A), (B1), (B2) & (C)). It discusses the entry of new multi-national competitors, their strategies for winning market share against Unilever's Wall's brand and Unilever's response to defend its position.
Location:
Thailand
Industry:
Ice cream
Size:
Large multinational
Other setting(s):
1995-1998
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Abstract

This case updates the earlier case series from Harvard Business School (Lever Brothers Thailand (A), (B1), (B2) & (C)). It discusses the entry of new multi-national competitors, their strategies for winning market share against Unilever's Wall's brand and Unilever's response to defend its position.

Settings

Location:
Thailand
Industry:
Ice cream
Size:
Large multinational
Other setting(s):
1995-1998

Related

Sorry, this product has no related items.