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Case
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Reference no. UVA-OM-1021
Published by: Darden Business Publishing
Originally published in: 2002
Version: 15 December 2006
Length: 19
Data source: Field research

Abstract

This case describes the rapid growth of a start-up company which benefited from the identification of a specific market niche. The company, over a short time, became positive in EBITDA and then PAT. The case is rich in operational details regarding scheduling, inventories, workforce planning, capacity expansion, and customer service. The strategic issue in the case involves the looming decision to carry the company through its next stage of expansion.

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Abstract

This case describes the rapid growth of a start-up company which benefited from the identification of a specific market niche. The company, over a short time, became positive in EBITDA and then PAT. The case is rich in operational details regarding scheduling, inventories, workforce planning, capacity expansion, and customer service. The strategic issue in the case involves the looming decision to carry the company through its next stage of expansion.

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