Subject category:
Strategy and General Management
Published by:
INSEAD
Length: 36 pages
Data source: Field research
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https://casecent.re/p/8486
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Abstract
This case chronicles the introduction of smart cards in the Netherlands. Two rival smart card platforms are introduced and the questions are raised whether two platforms can co-exist, if not, which will win, what strategy of each alliance should be.
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Abstract
This case chronicles the introduction of smart cards in the Netherlands. Two rival smart card platforms are introduced and the questions are raised whether two platforms can co-exist, if not, which will win, what strategy of each alliance should be.