Subject category:
Strategy and General Management
Published by:
INSEAD
Length: 12 pages
Data source: Published sources
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Abstract
GM, the world's largest enterprise, marks its 90th year in operation in 1998. The company lacks no resources or technologies. Indeed, it operates in an attractive industry with significant potential for innovation and growth. Yet, the company's market share, profitability, and share price are all under enormous pressure especially relative to key rivals. How can GM turn the situation around?
Location:
Industry:
Size:
USD178 billion sales, 600,000 employees
Other setting(s):
1997-1998
About
Abstract
GM, the world's largest enterprise, marks its 90th year in operation in 1998. The company lacks no resources or technologies. Indeed, it operates in an attractive industry with significant potential for innovation and growth. Yet, the company's market share, profitability, and share price are all under enormous pressure especially relative to key rivals. How can GM turn the situation around?
Settings
Location:
Industry:
Size:
USD178 billion sales, 600,000 employees
Other setting(s):
1997-1998