Subject category:
Case Method and Specialist Management Disciplines
Published by:
Darden Business Publishing
Length: 3 pages
Data source: Field research
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Abstract
The task is to prepare a sealed bid against one opponent for a hotel that has an appraised value and a specific, higher value for a company. There is data about the ratio of bids of the other bidder to the appraised value in similar sealed bids. Students will learn to give up many unfounded notions of how to bid and to develop a strategic approach to finding the best bid.
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Abstract
The task is to prepare a sealed bid against one opponent for a hotel that has an appraised value and a specific, higher value for a company. There is data about the ratio of bids of the other bidder to the appraised value in similar sealed bids. Students will learn to give up many unfounded notions of how to bid and to develop a strategic approach to finding the best bid.
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