Product details

This is the second of a three-case series (498-041-1 to 498-043-1). The Evans Group is one week away from a critical new product launch. Rumours surface that the product is harmful. Moore must decide whether the launch should continue. Time pressure, emotion, consumer safety, money and power all play a role as Moore gathers information. One can use this case for any of three topics: decision making, ethics, power and politics. One can highlight the role of ambiguous information, time pressure and organisational context, ask if one should introduce a product that may harm certain users and show varying levels of influence between departments.