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Compact case
Supplement
-
Reference no. 9B03AJ26
Japanese language
Subject category: Marketing
Authors: Michael R Pearce (Ivey Business School, Western University); Kathleen E Slaughter (Ivey Business School, Western University); Elizabeth O'Neil (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2008
Version: 2008-09-24
Revision date: 14-Mar-2017
Length: 5 pages
Data source: Field research
Topics: Management communication; Retailing; Negotiation; Marketing planning; Nanyang; International; Marketing
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Abstract

This is a Japanese version. This supplement to Pizza Public Company Limited, Thailand (A), product 9B03AJ24, follows the breakdown of the negotiation process between Pizza Public Company and Tricon USA. Negotiations reach a standstill and the chief operating officer must find a way to have a new pizza brand up and running in six weeks when the existing contract expires.
Location:
Thailand
Industry:
Accommodation & food services
Size:
Large
Other setting(s):
1999
Teaching note
-
Reference no. 8B03A24
Subject category: Marketing
Authors: Michael R Pearce (Ivey Business School, Western University); Kathleen E Slaughter (Ivey Business School, Western University); Elizabeth O'Neil (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2004
Version: 2004-01-16
Length: 16 pages
Data source: Field research
View full details
Compact case
Supplement
-
Reference no. 9B03A026
Subject category: Marketing
Authors: Michael R Pearce (Ivey Business School, Western University); Kathleen E Slaughter (Ivey Business School, Western University); Elizabeth O'Neil (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2003
Version: 2003-12-18
Length: 5 pages
Data source: Field research
Topics: Marketing planning; Negotiation; Management communication; Retailing
View full details
Compact case
Supplement
-
Reference no. 9B03AJ27
Japanese language
Subject category: Marketing
Authors: Michael R Pearce (Ivey Business School, Western University); Kathleen E Slaughter (Ivey Business School, Western University); Elizabeth O'Neil (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2008
Version: 2008-09-24
Revision date: 14-Mar-2017
Length: 3 pages
Data source: Field research
Topics: Marketing planning; Negotiation; Retailing; Management communication; Nanyang; Marketing; International
View full details
Compact case
Supplement
-
Reference no. 9B03AJ28
Japanese language
Subject category: Marketing
Authors: Michael R Pearce (Ivey Business School, Western University); Kathleen E Slaughter (Ivey Business School, Western University); Elizabeth O'Neil (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2008
Version: 2008-09-24
Revision date: 14-Mar-2017
Length: 3 pages
Data source: Field research
Topics: Marketing planning; Negotiation; Retailing; Management communication; Nanyang; International; Marketing
View full details

About

Abstract

This is a Japanese version. This supplement to Pizza Public Company Limited, Thailand (A), product 9B03AJ24, follows the breakdown of the negotiation process between Pizza Public Company and Tricon USA. Negotiations reach a standstill and the chief operating officer must find a way to have a new pizza brand up and running in six weeks when the existing contract expires.

Settings

Location:
Thailand
Industry:
Accommodation & food services
Size:
Large
Other setting(s):
1999

Related

Teaching note
-
Reference no. 8B03A24
Subject category: Marketing
Authors: Michael R Pearce (Ivey Business School, Western University); Kathleen E Slaughter (Ivey Business School, Western University); Elizabeth O'Neil (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2004
Version: 2004-01-16
Length: 16 pages
Data source: Field research
View full details
Compact case
Supplement
-
Reference no. 9B03A026
Subject category: Marketing
Authors: Michael R Pearce (Ivey Business School, Western University); Kathleen E Slaughter (Ivey Business School, Western University); Elizabeth O'Neil (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2003
Version: 2003-12-18
Length: 5 pages
Data source: Field research
Topics: Marketing planning; Negotiation; Management communication; Retailing
View full details
Compact case
Supplement
-
Reference no. 9B03AJ27
Japanese language
Subject category: Marketing
Authors: Michael R Pearce (Ivey Business School, Western University); Kathleen E Slaughter (Ivey Business School, Western University); Elizabeth O'Neil (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2008
Version: 2008-09-24
Revision date: 14-Mar-2017
Length: 3 pages
Data source: Field research
Topics: Marketing planning; Negotiation; Retailing; Management communication; Nanyang; Marketing; International
View full details
Compact case
Supplement
-
Reference no. 9B03AJ28
Japanese language
Subject category: Marketing
Authors: Michael R Pearce (Ivey Business School, Western University); Kathleen E Slaughter (Ivey Business School, Western University); Elizabeth O'Neil (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2008
Version: 2008-09-24
Revision date: 14-Mar-2017
Length: 3 pages
Data source: Field research
Topics: Marketing planning; Negotiation; Retailing; Management communication; Nanyang; International; Marketing
View full details