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Case
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Reference no. 9B05MC62
Simplified Chinese language
Published by: Ivey Publishing
Originally published in: 2008
Version: 2008-09-30
Length: 21 pages
Data source: Field research

Abstract

This is a Simplified Chinese version. TPV Technology Limited is a worldwide computer monitor manufacturer. In this case, the general manager is reviewing the annual performance result. During the past year, sales of original equipment manufacturer monitors and self-branded monitors dominated the market but the profit margin had decreased sharply, and flat-panel TVs were becoming more popular. The general manager must determine if TPV Technology should enter the flat-panel TV market.
Location:
Size:
Large
Other setting(s):
2005

About

Abstract

This is a Simplified Chinese version. TPV Technology Limited is a worldwide computer monitor manufacturer. In this case, the general manager is reviewing the annual performance result. During the past year, sales of original equipment manufacturer monitors and self-branded monitors dominated the market but the profit margin had decreased sharply, and flat-panel TVs were becoming more popular. The general manager must determine if TPV Technology should enter the flat-panel TV market.

Settings

Location:
Size:
Large
Other setting(s):
2005

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