Product details

This is part of a case series. By the end of 2005, Tesco had achieved such a hold over UK retailing that the giant was looking to some like a monster. Tesco's very success made it a growing target for attacks from a wide range of pressure groups. These included farmers, small businesses and environmental campaigners who decided to join forces to form the Tescopoly alliance (slogan: Every Little Hurts) in order to highlight the environmental and social impact of the chain. including direct competitors, for the regulatory authorities to curb Tesco's dominance, prompting a lengthy inquiry into grocery retailing by the Competition Commission. These two major threats to Tesco's supremacy came on top of other challenges such as the loss of a few rising stars to competitors and the dangers of losing its competitive edge, its customer focus or its pursuit of innovation in a context where it was so utterly dominant. This case explores Tesco's response to these various challenges, which centred around the launch of a massive Community Plan and its decision to enter the notoriously difficult US market to take on Wal-Mart on its home turf.