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Compact case
Case
-
Reference no. IMD-3-1993-ZH
Simplified Chinese language
Subject category: Strategy and General Management
Authors: Winter Nie (International Institute for Management Development (IMD)); Abraham Hongze Lu (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2008
Version: 07.10.2008
Length: 2 pages
Data source: Field research
Topics: Globalisation; Television market; Chinese companies; Mergers & acquisitions (M&A); Restructure; Business model; Chinese firms going global
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Abstract

This is a Simplified Chinese version. This is part of a case series. It describes the actual business decisions made at TCL and asks how the company could develop a winning strategy.
Location:
China, Europe, North America
Industry:
Television, multimedia, electronics
Size:
2007 sales USD5.6 billion
Other setting(s):
2006-2008
Case
-
Reference no. IMD-3-1992-ZH
Simplified Chinese language
Subject category: Strategy and General Management
Authors: Winter Nie (International Institute for Management Development (IMD)); Abraham Hongze Lu (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2008
Version: 07.10.2008
Length: 13 pages
Data source: Field research
Topics: Globalisation; Television market; Chinese companies; Mergers & acquisitions (M&A); Restructure; Business model; Chinese firms going global
View full details
Compact case
Case
-
Reference no. IMD-3-1993
Subject category: Strategy and General Management
Authors: Winter Nie (International Institute for Management Development (IMD)); Abraham Hongze Lu (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2008
Version: 02.06.2008
Length: 2 pages
Data source: Field research
Topics: Globalisation; Television market; Chinese companies; Mergers & acquisitions (M&A); Restructure; Business model; Chinese firms going global
View full details
Compact case
Case
-
Reference no. IMD-3-1994-ZH
Simplified Chinese language
Subject category: Strategy and General Management
Authors: Winter Nie (International Institute for Management Development (IMD)); Abraham Hongze Lu (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2008
Version: 07.10.2008
Length: 3 pages
Data source: Field research
Topics: Globalisation; Television market; Chinese companies; Mergers & acquisitions (M&A); Restructure; Business model; Chinese firms going global
View full details

About

Abstract

This is a Simplified Chinese version. This is part of a case series. It describes the actual business decisions made at TCL and asks how the company could develop a winning strategy.

Settings

Location:
China, Europe, North America
Industry:
Television, multimedia, electronics
Size:
2007 sales USD5.6 billion
Other setting(s):
2006-2008

Related

Case
-
Reference no. IMD-3-1992-ZH
Simplified Chinese language
Subject category: Strategy and General Management
Authors: Winter Nie (International Institute for Management Development (IMD)); Abraham Hongze Lu (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2008
Version: 07.10.2008
Length: 13 pages
Data source: Field research
Topics: Globalisation; Television market; Chinese companies; Mergers & acquisitions (M&A); Restructure; Business model; Chinese firms going global
View full details
Compact case
Case
-
Reference no. IMD-3-1993
Subject category: Strategy and General Management
Authors: Winter Nie (International Institute for Management Development (IMD)); Abraham Hongze Lu (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2008
Version: 02.06.2008
Length: 2 pages
Data source: Field research
Topics: Globalisation; Television market; Chinese companies; Mergers & acquisitions (M&A); Restructure; Business model; Chinese firms going global
View full details
Compact case
Case
-
Reference no. IMD-3-1994-ZH
Simplified Chinese language
Subject category: Strategy and General Management
Authors: Winter Nie (International Institute for Management Development (IMD)); Abraham Hongze Lu (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2008
Version: 07.10.2008
Length: 3 pages
Data source: Field research
Topics: Globalisation; Television market; Chinese companies; Mergers & acquisitions (M&A); Restructure; Business model; Chinese firms going global
View full details