Mercedes-Benz and 'Swatch': Inventing the Smart and the Networked Organisation

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Prize winner

Case

Reference no. 698-042-1

Subject category: Production and Operations Management

Authors: Ben M Bensaou; Eric Pfaffmann

Published by: INSEAD

Published in: 1998

Length: 23 pages

Data source: Field research

Topics: Auto industry; New forms of organisations; Networked organisation; Modular organisation; Supplier relation; Supplier; Partnership; New product development; Product architecture

Share a link: https://casecent.re/p/8511

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Abstract

Mercedes-Benz and Swatch create a new company, MCC, to build a revolutionary car for cities: the Smart. They also have to invent a new form of organisation in the process.

Location:

Europe

Industry:

Automobile

Size:

Large

Other setting(s):

1998

About

Abstract

Mercedes-Benz and Swatch create a new company, MCC, to build a revolutionary car for cities: the Smart. They also have to invent a new form of organisation in the process.