Product details

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Published by: INSEAD
Originally published in: 1998
Version: 11.1998
Length: 20 pages
Data source: Published sources

Abstract

Starting in 1995, the Internet has been flooded by auto retail outlets like Auto-By-Tel (ABT) who are offering on-line automobile retailing services to customers. This case describes the metamorphosis that the automotive retailing industry is undergoing, since the birth of these services and the utilisation of the Internet as an effective distribution channel.
Location:
Industry:
Size:
Large
Other setting(s):
1996-1998

About

Abstract

Starting in 1995, the Internet has been flooded by auto retail outlets like Auto-By-Tel (ABT) who are offering on-line automobile retailing services to customers. This case describes the metamorphosis that the automotive retailing industry is undergoing, since the birth of these services and the utilisation of the Internet as an effective distribution channel.

Settings

Location:
Industry:
Size:
Large
Other setting(s):
1996-1998

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