Subject category:
Strategy and General Management
Published by:
IBS Research Center
Length: 7 pages
Data source: Published sources
Topics:
All India Radio (AIR); Akashvani; Private FM (frequency modulation) players; AIR vs FM players; Government licences; TRAI (The Telecommunications Regulatory Authority of India); Expansion; Radio audience measurement; Drives growth; Challenges; Satellite radio; Digitalisation; Other media; Radio upswing
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Abstract
The Indian radio industry has shown a healthy sign of growth in the Indian entertainment and media industry since 2004. The main objective of the radio sector is to compete and withstand with other media. With several innovative strategies FM (frequency modulation) radio is poised to grow and be recognised as the media choice of the masses. With technological advancement taking place in the Indian radio industry, people are moving towards digitalisation in radio. The case discusses first the decline of radio in India, and later its revival strategies.
Subject category:
Strategy and General Management
Published by:
IBS Research Center
Length: 9 pages
Data source: Published sources
Subject category:
Strategy and General Management
Published by:
IBS Research Center
Length: 2 pages
Data source: Published sources
Topics:
All India Radio (AIR); Akashvani; Private FM (frequency modulation) players; AIR vs FM players; Government licences; TRAI (The Telecommunications Regulatory Authority of India); Expansion; Radio audience measurement; Drives growth; Challenges; Satellite radio; Digitalisation; Other media; Radio upswing
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Abstract
The Indian radio industry has shown a healthy sign of growth in the Indian entertainment and media industry since 2004. The main objective of the radio sector is to compete and withstand with other media. With several innovative strategies FM (frequency modulation) radio is poised to grow and be recognised as the media choice of the masses. With technological advancement taking place in the Indian radio industry, people are moving towards digitalisation in radio. The case discusses first the decline of radio in India, and later its revival strategies.
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Subject category:
Strategy and General Management
Published by:
IBS Research Center
Length: 9 pages
Data source: Published sources
Subject category:
Strategy and General Management
Published by:
IBS Research Center
Length: 2 pages
Data source: Published sources
Topics:
All India Radio (AIR); Akashvani; Private FM (frequency modulation) players; AIR vs FM players; Government licences; TRAI (The Telecommunications Regulatory Authority of India); Expansion; Radio audience measurement; Drives growth; Challenges; Satellite radio; Digitalisation; Other media; Radio upswing