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Thumbnail image for product with reference number 9-509-001
Nestle
Case
-
Reference no. 9-509-001
Subject category: Marketing
Authors: David E Bell (Harvard Business School); Mary Shelman (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2008
Version: 15 October 2012
Revision date: 20-Nov-2012
Length: 37 pages
Data source: Field research
Topics: Organizational culture; Corporate strategy; International business; Globalization; Growth strategy; Leadership; Brands
Share a link: https://casecent.re/p/85217
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Abstract

In April 2008, Paul Bulcke took over as CEO of the world's largest food and beverage company. His predecessor, Peter Brabeck, had delivered 12 years of outstanding results while moving the company towards a new vision of health, nutrition, and wellness. Bulcke's challenge was to swiftly execute the vision and deliver the organic growth and improved margins necessary to meet the 'Nestle model.'
Location:
Switzerland
Size:
USD100 billion, 275,000 employees
Other setting(s):
2008
Thumbnail image for product with reference number 5-509-057
Nestlé
Teaching note
-
Reference no. 5-509-057
Subject category: Marketing
Authors: David E Bell (Harvard Business School); Mary Shelman (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2009
Version: 17 October 2012
Revision date: 30-Nov-2012
Length: 6 pages
Data source: Field research
View full details
Thumbnail image for product with reference number 9-216-P01
Nestle
Case
-
Reference no. 9-216-P01
Portuguese language
Subject category: Marketing
Authors: David E Bell (Harvard Business School); Mary Shelman (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2012
Version: 15 October 2012
Revision date: 9-Apr-2019
Length: 39 pages
Data source: Field research
Topics: Globalization; International business; Leadership; Organizational culture; Brands; Corporate strategy; Growth strategy
View full details
Thumbnail image for product with reference number 9-510-S23
Nestle
Case
-
Reference no. 9-510-S23
Spanish language
Subject category: Marketing
Authors: David E Bell (Harvard Business School); Mary Shelman (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2010
Version: 28 October 2009
Revision date: 26-Apr-2019
Length: 35 pages
Data source: Field research
Topics: Organizational culture; Corporate strategy; International business; Globalization; Growth strategy; Leadership; Brands
View full details

About

Abstract

In April 2008, Paul Bulcke took over as CEO of the world's largest food and beverage company. His predecessor, Peter Brabeck, had delivered 12 years of outstanding results while moving the company towards a new vision of health, nutrition, and wellness. Bulcke's challenge was to swiftly execute the vision and deliver the organic growth and improved margins necessary to meet the 'Nestle model.'

Settings

Location:
Switzerland
Size:
USD100 billion, 275,000 employees
Other setting(s):
2008

Related

Thumbnail image for product with reference number 5-509-057
Nestlé
Teaching note
-
Reference no. 5-509-057
Subject category: Marketing
Authors: David E Bell (Harvard Business School); Mary Shelman (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2009
Version: 17 October 2012
Revision date: 30-Nov-2012
Length: 6 pages
Data source: Field research
View full details
Thumbnail image for product with reference number 9-216-P01
Nestle
Case
-
Reference no. 9-216-P01
Portuguese language
Subject category: Marketing
Authors: David E Bell (Harvard Business School); Mary Shelman (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2012
Version: 15 October 2012
Revision date: 9-Apr-2019
Length: 39 pages
Data source: Field research
Topics: Globalization; International business; Leadership; Organizational culture; Brands; Corporate strategy; Growth strategy
View full details
Thumbnail image for product with reference number 9-510-S23
Nestle
Case
-
Reference no. 9-510-S23
Spanish language
Subject category: Marketing
Authors: David E Bell (Harvard Business School); Mary Shelman (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2010
Version: 28 October 2009
Revision date: 26-Apr-2019
Length: 35 pages
Data source: Field research
Topics: Organizational culture; Corporate strategy; International business; Globalization; Growth strategy; Leadership; Brands
View full details