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Supplement
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Reference no. 9-509-024
Subject category: Marketing
Authors: Kerry Herman (Harvard Business School); Laura Winig (Harvard Business School); Das Narayandas (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2008
Version: 12 January 2009
Length: 7 pages
Data source: Field research
Topics: Distribution; EU (European Union); Global business; Marketing; Sales management; Strategy
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Abstract

Must be used with: (9-509-023) ''BMW''s Project Switch (A): Importers vs National Sales Companies''.
Case
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Reference no. 9-509-023
Subject category: Marketing
Authors: Kerry Herman (Harvard Business School); Das Narayandas (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2008
Version: 9 February 2009
Length: 17 pages
Data source: Field research
Topics: Distribution; European Union (EU); International marketing; Marketing; Strategy
View full details

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Abstract

Must be used with: (9-509-023) ''BMW''s Project Switch (A): Importers vs National Sales Companies''.

Related

Case
-
Reference no. 9-509-023
Subject category: Marketing
Authors: Kerry Herman (Harvard Business School); Das Narayandas (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2008
Version: 9 February 2009
Length: 17 pages
Data source: Field research
Topics: Distribution; European Union (EU); International marketing; Marketing; Strategy
View full details