Product details

This is the second of a two-case series (397-054-1 and 397-055-1). The two Taco Bell cases document one of the most widely discussed cases of ''re-engineering'' over a twelve year time span. The cases describe how Taco Bell moved from incremental improvements to radical re-engineering and then hit a plateau in its bottom-line results. The Taco Bell cases can be used to discuss the multi-dimensional aspects of successful re-engineering and how different elements of the organisation have to be changed synergistically to achieve a significant performance improvement. The extended time span of the cases also allows for a fruitful discussion of the challenges in sustaining performance improvements over time.