A More Profitable Resource Management

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A More Profitable Resource Management

Case

Reference no. C28-01-015

Spanish language

Subject category: Finance, Accounting and Control

Authors: Maria Gracia Moya Peredo (Tecnológico de Monterrey)

Published by: Tecnologico de Monterrey

Originally published in: 2004

Version: 11 August 2007

Length: 9 pages

Data source: Generalised experience

Topics: Break-even point; Financial statement development and analysis; Profit planning; Short term decision making

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Abstract

In 2002, Bikor, SA de CV had sales of almost 211 million pesos, however it did not reach the expected profits the owner had. Therefore, he fired the general director and the sales director. Francisco Armadura was contracted as the new Sales Director with the objective of reaching the projected profits for 2003.

Location:

Tepatitlan, Jalisco

Industry:

Farming and livestock

Other setting(s):

2002