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Case
-
Reference no. 397-087-1
Published by: INSEAD
Published in: 1997

Abstract

This is the first of a three-case series (397-087-1 to 397-089-1). In describing the evolution of a US-Japanese joint venture between 1960-1995, the cases illustrate the difficulties associated with the transfer of a strong culture and entrepreneurial practices from one country to another. They show how the partners resolve differences in management, organisation, culture, marketing, production, etc. in order to build a successful business in Japan. The teaching objectives of the cases are many fold, which is why these cases were chosen for development: to illustrate how a very successful and long-standing joint venture can be formed and how it can be sustained, even in the face of open competition with one of the parent companies; to involve conducting business in Japan; the expansion of an "entrepreneurial corporation" and how it has maintained a different style of corporate entrepreneurship in a new culture.
Location:
Size:
JPY150 billion
Other setting(s):
1960-1997

About

Abstract

This is the first of a three-case series (397-087-1 to 397-089-1). In describing the evolution of a US-Japanese joint venture between 1960-1995, the cases illustrate the difficulties associated with the transfer of a strong culture and entrepreneurial practices from one country to another. They show how the partners resolve differences in management, organisation, culture, marketing, production, etc. in order to build a successful business in Japan. The teaching objectives of the cases are many fold, which is why these cases were chosen for development: to illustrate how a very successful and long-standing joint venture can be formed and how it can be sustained, even in the face of open competition with one of the parent companies; to involve conducting business in Japan; the expansion of an "entrepreneurial corporation" and how it has maintained a different style of corporate entrepreneurship in a new culture.

Settings

Location:
Size:
JPY150 billion
Other setting(s):
1960-1997

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