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Case
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Reference no. 397-087-1
Published by: INSEAD
Published in: 1997

Abstract

This is part of a case series. In describing the evolution of a US-Japanese joint venture between 1960-1995, the cases illustrate the difficulties associated with the transfer of a strong culture and entrepreneurial practices from one country to another. They show how the partners resolve differences in management, organisation, culture, marketing, production, etc. in order to build a successful business in Japan.
Location:
Size:
JPY150 billion
Other setting(s):
1960-1997

About

Abstract

This is part of a case series. In describing the evolution of a US-Japanese joint venture between 1960-1995, the cases illustrate the difficulties associated with the transfer of a strong culture and entrepreneurial practices from one country to another. They show how the partners resolve differences in management, organisation, culture, marketing, production, etc. in order to build a successful business in Japan.

Settings

Location:
Size:
JPY150 billion
Other setting(s):
1960-1997

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