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Abstract

A strong customer and employee ownership quotient starts with developing a strategy that delivers differentiated, customized value to these parties. To build a strategy that fosters ownership, you need to think systematically about questions such as these: which customers do you want to serve? What specific, customized results are you trying to deliver for them? Will your approach differentiate you from competitors? Will your customers and employees find value in the work you choose to do? And will you be able to deliver that value profitably? An organization that can answer these questions appropriately has taken its first steps toward developing its ownership quotient.

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Abstract

A strong customer and employee ownership quotient starts with developing a strategy that delivers differentiated, customized value to these parties. To build a strategy that fosters ownership, you need to think systematically about questions such as these: which customers do you want to serve? What specific, customized results are you trying to deliver for them? Will your approach differentiate you from competitors? Will your customers and employees find value in the work you choose to do? And will you be able to deliver that value profitably? An organization that can answer these questions appropriately has taken its first steps toward developing its ownership quotient.

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