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Case
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Reference no. C28-06-002
Spanish language
Published by: Tecnologico de Monterrey
Originally published in: 2004
Version: 18 December 2006
Length: 8 pages
Data source: Field research

Abstract

This case describes a businessperson and promoter of Frontenis, who discovers that the sport has considerably lost adepts in Mexico. However, the location of the sport club, Acapulco, is excellent for other business opportunities, such as a hotel.
Location:
Other setting(s):
2002

About

Abstract

This case describes a businessperson and promoter of Frontenis, who discovers that the sport has considerably lost adepts in Mexico. However, the location of the sport club, Acapulco, is excellent for other business opportunities, such as a hotel.

Settings

Location:
Other setting(s):
2002

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