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Compact case
Case
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Reference no. C28-07-005
Spanish language
Published by: Tecnologico de Monterrey
Originally published in: 2006
Version: 13 May 2008
Length: 4 pages
Data source: Generalised experience

Abstract

This case describes the importance of organizational motivation and commitment as essential parts of a company''s identity. Specially emphasized are task oriented motivation and an organizational identity that supports it. The greatest challenge that FROZFOOD faces is to design a strategy to make its part-time employees identify themselves with the organization and achieve their work goals.
Location:
Industry:
Other setting(s):
2003

About

Abstract

This case describes the importance of organizational motivation and commitment as essential parts of a company''s identity. Specially emphasized are task oriented motivation and an organizational identity that supports it. The greatest challenge that FROZFOOD faces is to design a strategy to make its part-time employees identify themselves with the organization and achieve their work goals.

Settings

Location:
Industry:
Other setting(s):
2003

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