Product details

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Case
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Reference no. C28-09-012
Spanish language
Subject category: Marketing
Published by: Tecnologico de Monterrey
Originally published in: 2007
Version: 25 April 2007
Length: 8 pages
Data source: Field research

Abstract

Lamonte Curtains is a family business, built by Alberto Lamonte. The company sells material for curtains, curtain accessories, shades and material for upholstery. In 1999, because of the construction of a clover leaf in front of the store, Alberto decides to open a branch. After a year and a half of having the two stores, the sales were not growing, the clients had not duplicated, they only divided, and the stores had problems of lack of material. Alberto faced the dilemma of what to do. He was unable to keep an eye on both stores and did not have enough cash to keep them.
Industry:
Other setting(s):
1999

About

Abstract

Lamonte Curtains is a family business, built by Alberto Lamonte. The company sells material for curtains, curtain accessories, shades and material for upholstery. In 1999, because of the construction of a clover leaf in front of the store, Alberto decides to open a branch. After a year and a half of having the two stores, the sales were not growing, the clients had not duplicated, they only divided, and the stores had problems of lack of material. Alberto faced the dilemma of what to do. He was unable to keep an eye on both stores and did not have enough cash to keep them.

Settings

Industry:
Other setting(s):
1999

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