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Case
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Reference no. C28-09-016
Spanish language
Subject category: Marketing
Published by: Tecnologico de Monterrey
Originally published in: 2007
Version: 10 December 2007

Abstract

Levon Automotive, a US company that supplied electronic products to the automobile industry, had sales totaling more than 2 billion US in 2005 and had 25 plants worldwide. Functional plastics were one of the main supply materials of the company. Therefore, there was a manager dedicated to this material. Juan Rivera, the Manager of this area, had a serious problem in his hands. The annual savings results of the functional plastic acquisition team were at US$300,000 below their goal and his intention of having two new projects, so that he could obtain further discounts from his suppliers was not working. The quotations received were above the spending goal. He had to find a solution to both problems or he would not reach the goal dictated by the buying corporative.
Other setting(s):
1980

About

Abstract

Levon Automotive, a US company that supplied electronic products to the automobile industry, had sales totaling more than 2 billion US in 2005 and had 25 plants worldwide. Functional plastics were one of the main supply materials of the company. Therefore, there was a manager dedicated to this material. Juan Rivera, the Manager of this area, had a serious problem in his hands. The annual savings results of the functional plastic acquisition team were at US$300,000 below their goal and his intention of having two new projects, so that he could obtain further discounts from his suppliers was not working. The quotations received were above the spending goal. He had to find a solution to both problems or he would not reach the goal dictated by the buying corporative.

Settings

Other setting(s):
1980

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