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Case
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Reference no. C28-10-002
Spanish language
Published by: Tecnologico de Monterrey
Originally published in: 2005
Version: 18 December 2006
Length: 10 pages
Data source: Field research

Abstract

Mr Alvarado, owner of the Estampa Brand in Jalisco, has a relatively large production in its warehouses. He is looking to sell the product but is more interested in exporting, since the local / national market is too competitive. On the other hand, he is planning to open his own plant and thus needs to act and make certain decisions. What should he do?
Location:
Industry:
Other setting(s):
2001

About

Abstract

Mr Alvarado, owner of the Estampa Brand in Jalisco, has a relatively large production in its warehouses. He is looking to sell the product but is more interested in exporting, since the local / national market is too competitive. On the other hand, he is planning to open his own plant and thus needs to act and make certain decisions. What should he do?

Settings

Location:
Industry:
Other setting(s):
2001

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