Spanish language
Subject category:
Economics, Politics and Business Environment
Published by:
Tecnologico de Monterrey
Version: 18 December 2006
Length: 8 pages
Data source: Field research
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Abstract
This case illustrates the decision making process of exporting Spanish brandy to Sweden. The principal decision is to export or not. If it is decided to do so, how? Bottled or in bulk? In both cases, without the aid of publicity. Also, it must be decided which brand to use; the original, unknown in Sweden or the one created by the Swedish importers?
Location:
Other setting(s):
1972
Subject category:
Economics, Politics and Business Environment
Published by:
Tecnologico de Monterrey
Version: 18 December 2006
Length: 3 pages
Data source: Field research
About
Abstract
This case illustrates the decision making process of exporting Spanish brandy to Sweden. The principal decision is to export or not. If it is decided to do so, how? Bottled or in bulk? In both cases, without the aid of publicity. Also, it must be decided which brand to use; the original, unknown in Sweden or the one created by the Swedish importers?
Settings
Location:
Other setting(s):
1972
Related
Subject category:
Economics, Politics and Business Environment
Published by:
Tecnologico de Monterrey
Version: 18 December 2006
Length: 3 pages
Data source: Field research