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Case
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Reference no. C28-10-010
Spanish language
Subject category: Economics, Politics and Business Environment
Authors: Cesar Vega Nussgen (Tecnológico de Monterrey)
Published by: Tecnologico de Monterrey
Originally published in: 2006
Version: 26 May 2008
Length: 8 pages
Data source: Field research
Topics: Cultural models; How to do business in Asia
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Abstract

Terra deals in construction materials for the Asian market. It participated in a commercial fair in Hong Kong. Cesar Vega, Director General of the company, discovers that, without realizing what he had done, he had caused one of his distributors to ''lose face'', he was ashamed. In a face to face meeting, Cesar has a few minutes to heal the damage.
Location:
Zapopan, Jalisco
Other setting(s):
1997
Teaching note
-
Reference no. NE28-10-010
Spanish language
Subject category: Economics, Politics and Business Environment
Authors: Cesar Vega Nussgen (Tecnológico de Monterrey)
Published by: Tecnologico de Monterrey
Originally published in: 2007
Version: 26 May 2008
Length: 3 pages
Data source: Field research
View full details

About

Abstract

Terra deals in construction materials for the Asian market. It participated in a commercial fair in Hong Kong. Cesar Vega, Director General of the company, discovers that, without realizing what he had done, he had caused one of his distributors to ''lose face'', he was ashamed. In a face to face meeting, Cesar has a few minutes to heal the damage.

Settings

Location:
Zapopan, Jalisco
Other setting(s):
1997

Related

Teaching note
-
Reference no. NE28-10-010
Spanish language
Subject category: Economics, Politics and Business Environment
Authors: Cesar Vega Nussgen (Tecnológico de Monterrey)
Published by: Tecnologico de Monterrey
Originally published in: 2007
Version: 26 May 2008
Length: 3 pages
Data source: Field research
View full details