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Prize winner
Case
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Reference no. 597-008-1
Subject category: Marketing
Authors: Christian Pinson (INSEAD); Vikas Tibrewala (INSEAD); Francesca Gee (INSEAD)
Published by: INSEAD
Originally published in: 1996
Version: 02/2024
Revision date: 20-Sep-2016
Length: 44 pages
Data source: Field research
Topics: Advertising; Communication; Retailing; Entrepreneurship; Fashion industry; Network organisation; Globalisation; Ethics; Business and society; Innovation
Notes: To maximise their effectiveness, colour items should be printed in colour.
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Abstract

The case covers all major aspects of Benetton's successful corporate strategy and innovative business system from its creation till the present. It also provides a complete overview of Benetton's unique communication philosophy and the controversy generated by it, along with a wealth of independent market research data from many countries.

Teaching and learning

This item is suitable for postgraduate and executive education courses.

Time period

The events covered by this case took place in 1966-1996.

Geographical setting

Region:
Europe
Country:
Italy

Featured company

Benetton Group SpA
Industry:
Clothing, fashion
Teaching note
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Reference no. 597-008-8
Subject category: Marketing
Authors: Christian Pinson (INSEAD); Vikas Tibrewala (INSEAD)
Published by: INSEAD
Originally published in: 1997
Version: 09.2016
Revision date: 20-Sep-2016
Length: 36 pages
Data source: Field research
Notes: To maximise their effectiveness, colour items should be printed in colour.
View full details
Instructor presentation material
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Reference no. 597-008-4
Subject category: Marketing
Authors: Christian Pinson (INSEAD); Vikas Tibrewala (INSEAD)
Published by: INSEAD
Originally published in: 2016
Version: 07.2016
Format: .pptx
Data source: Field research
Topics: Advertising; Communication; Retailing; Entrepreneurship; Fashion industry; Network organisation; Globalisation; Ethics; Business and society; Innovation
Notes: To maximise their effectiveness, colour items should be printed in colour.
View full details
Case
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Reference no. J597-008-1
Japanese language
Subject category: Marketing
Authors: Christian Pinson (INSEAD); Vikas Tibrewala (INSEAD); Francesca Gee (INSEAD)
Published by: INSEAD
Originally published in: 2015
Version: 07.2015
Length: 50 pages
Data source: Field research
Topics: Advertising; Communication; Retailing; Entrepreneurship; Fashion industry; Network organisation; Globalisation; Ethics; Business and society; Innovation
Notes: To maximise their effectiveness, colour items should be printed in colour.
View full details

About

Abstract

The case covers all major aspects of Benetton's successful corporate strategy and innovative business system from its creation till the present. It also provides a complete overview of Benetton's unique communication philosophy and the controversy generated by it, along with a wealth of independent market research data from many countries.

Teaching and learning

This item is suitable for postgraduate and executive education courses.

Settings

Time period

The events covered by this case took place in 1966-1996.

Geographical setting

Region:
Europe
Country:
Italy

Featured company

Benetton Group SpA
Industry:
Clothing, fashion

Related

Teaching note
-
Reference no. 597-008-8
Subject category: Marketing
Authors: Christian Pinson (INSEAD); Vikas Tibrewala (INSEAD)
Published by: INSEAD
Originally published in: 1997
Version: 09.2016
Revision date: 20-Sep-2016
Length: 36 pages
Data source: Field research
Notes: To maximise their effectiveness, colour items should be printed in colour.
View full details
Instructor presentation material
-
Reference no. 597-008-4
Subject category: Marketing
Authors: Christian Pinson (INSEAD); Vikas Tibrewala (INSEAD)
Published by: INSEAD
Originally published in: 2016
Version: 07.2016
Format: .pptx
Data source: Field research
Topics: Advertising; Communication; Retailing; Entrepreneurship; Fashion industry; Network organisation; Globalisation; Ethics; Business and society; Innovation
Notes: To maximise their effectiveness, colour items should be printed in colour.
View full details
Case
-
Reference no. J597-008-1
Japanese language
Subject category: Marketing
Authors: Christian Pinson (INSEAD); Vikas Tibrewala (INSEAD); Francesca Gee (INSEAD)
Published by: INSEAD
Originally published in: 2015
Version: 07.2015
Length: 50 pages
Data source: Field research
Topics: Advertising; Communication; Retailing; Entrepreneurship; Fashion industry; Network organisation; Globalisation; Ethics; Business and society; Innovation
Notes: To maximise their effectiveness, colour items should be printed in colour.
View full details
Awards, prizes & competitions
1999 - The Case Centre Awards - Category winner
Extra information