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Case
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Reference no. C28-11-001
Spanish language
Subject category: Strategy and General Management
Authors: Jorge Alfonso Gonzalez (Business School, Tecnológico de Monterrey)
Published by: Tecnologico de Monterrey
Originally published in: 2002
Version: 13.09.2007
Length: 9 pages
Data source: Field research
Topics: Strategic planning
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Abstract

This case describes the conditions under which Jorge Tanaka, Commercial Director of the company, must plan a growth strategy for the company which is dedicated to promoting pop music via cable TV.
Location:
Guadalajara, Jalisco, Mexico
Other setting(s):
2002
Teaching note
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Reference no. NE28-11-001
Spanish language
Subject category: Strategy and General Management
Authors: Jorge Alfonso Gonzalez (Business School, Tecnológico de Monterrey)
Published by: Tecnologico de Monterrey
Originally published in: 2004
Version: 12.12.2006
Length: 2 pages
Data source: Field research
View full details
Case
-
Reference no. C28-11-012
Spanish language
Subject category: Strategy and General Management
Authors: Martha Gabriela Pintor Ochoa (Tecnológico de Monterrey)
Published by: Tecnologico de Monterrey
Originally published in: 2007
Version: 13 September 2007
Length: 13 pages
Data source: Field research
Topics: Strategic planning; Identifying opportunities and threats in design and development of high impact innovative products
View full details

About

Abstract

This case describes the conditions under which Jorge Tanaka, Commercial Director of the company, must plan a growth strategy for the company which is dedicated to promoting pop music via cable TV.

Settings

Location:
Guadalajara, Jalisco, Mexico
Other setting(s):
2002

Related

Teaching note
-
Reference no. NE28-11-001
Spanish language
Subject category: Strategy and General Management
Authors: Jorge Alfonso Gonzalez (Business School, Tecnológico de Monterrey)
Published by: Tecnologico de Monterrey
Originally published in: 2004
Version: 12.12.2006
Length: 2 pages
Data source: Field research
View full details
Case
-
Reference no. C28-11-012
Spanish language
Subject category: Strategy and General Management
Authors: Martha Gabriela Pintor Ochoa (Tecnológico de Monterrey)
Published by: Tecnologico de Monterrey
Originally published in: 2007
Version: 13 September 2007
Length: 13 pages
Data source: Field research
Topics: Strategic planning; Identifying opportunities and threats in design and development of high impact innovative products
View full details