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Structured assignment
-
Reference no. 308-363-4
Subject category: Strategy and General Management
Authors: Bharathi S Gopal (IBS Case Research Center (IBS CRC)); Kirti Nair (IBS Case Research Center (IBS CRC)); Shahnaz Anjum Hussain (IBS Case Development Center)
Published by: IBS Research Center
Published in: 2008
Length: 2 pages
Data source: Published sources
Topics: US terrestrial radio; Hybrid digital (HD) radio; Satellite radio; Internet radio; Emergence of digital media; iPods and MP3 players; HD marketing; Competition; Technology; Strategic inflection point; Marketing myopia; Changing consumer preferences; Changing consumer habits; On-demand forces; Ibiquity and HD radio alliance
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Abstract

This structured assignment is to accompany the case.
Location:
US
Industry:
Radio
Other setting(s):
2007
Teaching note
-
Reference no. 308-363-8
Subject category: Strategy and General Management
Authors: Bharathi S Gopal (IBS Case Research Center (IBS CRC)); Kirti Nair (IBS Case Research Center (IBS CRC)); Shahnaz Anjum Hussain (IBS Case Development Center)
Published by: IBS Research Center
Published in: 2008
Length: 17 pages
Data source: Published sources
View full details
Case
-
Reference no. 308-363-1
Subject category: Strategy and General Management
Authors: Bharathi S Gopal (IBS Case Research Center (IBS CRC)); Kirti Nair (IBS Case Research Center (IBS CRC)); Shahnaz Anjum Hussain (IBS Case Development Center)
Published by: IBS Research Center
Published in: 2008
Length: 10 pages
Data source: Published sources
Topics: US terrestrial radio; Hybrid digital (HD) radio; Satellite radio; Internet radio; Emergence of digital media; iPods and MP3 players; HD marketing; Competition; Technology; Strategic inflection point; Marketing myopia; Changing consumer preferences; Changing consumer habits; On-demand forces; Ibiquity and HD radio alliance
View full details

About

Abstract

This structured assignment is to accompany the case.

Settings

Location:
US
Industry:
Radio
Other setting(s):
2007

Related

Teaching note
-
Reference no. 308-363-8
Subject category: Strategy and General Management
Authors: Bharathi S Gopal (IBS Case Research Center (IBS CRC)); Kirti Nair (IBS Case Research Center (IBS CRC)); Shahnaz Anjum Hussain (IBS Case Development Center)
Published by: IBS Research Center
Published in: 2008
Length: 17 pages
Data source: Published sources
View full details
Case
-
Reference no. 308-363-1
Subject category: Strategy and General Management
Authors: Bharathi S Gopal (IBS Case Research Center (IBS CRC)); Kirti Nair (IBS Case Research Center (IBS CRC)); Shahnaz Anjum Hussain (IBS Case Development Center)
Published by: IBS Research Center
Published in: 2008
Length: 10 pages
Data source: Published sources
Topics: US terrestrial radio; Hybrid digital (HD) radio; Satellite radio; Internet radio; Emergence of digital media; iPods and MP3 players; HD marketing; Competition; Technology; Strategic inflection point; Marketing myopia; Changing consumer preferences; Changing consumer habits; On-demand forces; Ibiquity and HD radio alliance
View full details