Product details

This is the third of a three-case series (697-004-1 to 697-006-1). The series describes Rank Xerox''s efforts to meet the challenges of the 90s with an ambitious logistic strategy to achieve high levels of customer satisfaction and market share, while enabling the Rank Xerox organisation to operate productively to maintain its competitive edge. The cases can be profitably used to discuss issues related to the redesign of the logistics process and its inter-linkages with other organisational-wide core processes. The need to redesign the logistics in alignment with other core processes can be highlighted through the cases. This case was submitted for inclusion in the Indiana University CIBER Case Collection through a CIBER-sponsored case competition.