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Structured assignment
-
Reference no. 508-112-4
Subject category: Marketing
Authors: Sanghamitra Bhattacharya (IBS Case Research Center (IBS CRC)); Menaka Rao (IBS Case Research Center (IBS CRC)); Chiradeep Chatterjee (IBS Case Development Center)
Published by: IBS Research Center
Published in: 2008
Length: 2 pages
Data source: Published sources
Topics: European Railways; Low cost airlines; Operating cost structure; Operating cost analysis; Railways vs budget airlines; Yield management system; Railteam; Airline-style alliance; Rail network; Budget airlines; Eurostar; Yield management system ingredients; Marketing; Business model
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Abstract

This structured assignment is to accompany the case.
Location:
Europe
Industry:
Transport
Other setting(s):
2007
Teaching note
-
Reference no. 508-112-8
Subject category: Marketing
Authors: Sanghamitra Bhattacharya (IBS Case Research Center (IBS CRC)); Menaka Rao (IBS Case Research Center (IBS CRC)); Chiradeep Chatterjee (IBS Case Development Center)
Published by: IBS Research Center
Published in: 2008
Length: 11 pages
Data source: Published sources
View full details
Case
-
Reference no. 508-112-1
Subject category: Marketing
Authors: Sanghamitra Bhattacharya (IBS Case Research Center (IBS CRC)); Menaka Rao (IBS Case Research Center (IBS CRC)); Chiradeep Chatterjee (IBS Case Development Center)
Published by: IBS Research Center
Published in: 2008
Length: 9 pages
Data source: Published sources
Topics: European Railways; Low cost airlines; Operating cost structure; Operating cost analysis; Railways vs budget airlines; Yield management system; Railteam; Airline-style alliance; Rail network; Budget airlines; Eurostar; Yield management system ingredients; Marketing; Business model
View full details

About

Abstract

This structured assignment is to accompany the case.

Settings

Location:
Europe
Industry:
Transport
Other setting(s):
2007

Related

Teaching note
-
Reference no. 508-112-8
Subject category: Marketing
Authors: Sanghamitra Bhattacharya (IBS Case Research Center (IBS CRC)); Menaka Rao (IBS Case Research Center (IBS CRC)); Chiradeep Chatterjee (IBS Case Development Center)
Published by: IBS Research Center
Published in: 2008
Length: 11 pages
Data source: Published sources
View full details
Case
-
Reference no. 508-112-1
Subject category: Marketing
Authors: Sanghamitra Bhattacharya (IBS Case Research Center (IBS CRC)); Menaka Rao (IBS Case Research Center (IBS CRC)); Chiradeep Chatterjee (IBS Case Development Center)
Published by: IBS Research Center
Published in: 2008
Length: 9 pages
Data source: Published sources
Topics: European Railways; Low cost airlines; Operating cost structure; Operating cost analysis; Railways vs budget airlines; Yield management system; Railteam; Airline-style alliance; Rail network; Budget airlines; Eurostar; Yield management system ingredients; Marketing; Business model
View full details