Subject category:
Production and Operations Management
Published by:
INSEAD
Length: 31 pages
Data source: Field research
Notes: To maximise their effectiveness, colour items should be printed in colour.
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Abstract
The Samsung (Berlin) case describes the revitalisation of a former East German producer of Cathode Ray Tubes for TV. Attention is paid to the sequence of programmes implemented to revitalise the plant as well as the cultural problems between Korean managers and German workers. This case contains colour exhibits. This case was submitted for inclusion in the Indiana University CIBER Case Collection through a CIBER-sponsored case competition.
Location:
Industry:
Size:
Over 80,000 employees
Other setting(s):
1992-1997
Subject category:
Production and Operations Management
Published by:
INSEAD
Version: 1997
Length: 9 pages
About
Abstract
The Samsung (Berlin) case describes the revitalisation of a former East German producer of Cathode Ray Tubes for TV. Attention is paid to the sequence of programmes implemented to revitalise the plant as well as the cultural problems between Korean managers and German workers. This case contains colour exhibits. This case was submitted for inclusion in the Indiana University CIBER Case Collection through a CIBER-sponsored case competition.
Settings
Location:
Industry:
Size:
Over 80,000 employees
Other setting(s):
1992-1997
Related
Subject category:
Production and Operations Management
Published by:
INSEAD
Version: 1997
Length: 9 pages