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Case
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Reference no. 697-013-1
Published by: INSEAD
Published in: 1997
Length: 31 pages
Data source: Field research
Notes: To maximise their effectiveness, colour items should be printed in colour.

Abstract

The Samsung (Berlin) case describes the revitalisation of a former East German producer of Cathode Ray Tubes for TV. Attention is paid to the sequence of programmes implemented to revitalise the plant as well as the cultural problems between Korean managers and German workers. The teaching objective is to demonstrate how productivity can be quickly increased after the takeover of a plant, as well as to demonstrate how Korean manufacturers approach production. This case contains colour exhibits. This case was submitted for inclusion in the Indiana University CIBER Case Collection through a CIBER-sponsored case competition.
Location:
Size:
Over 80,000 employees
Other setting(s):
1992-1997

About

Abstract

The Samsung (Berlin) case describes the revitalisation of a former East German producer of Cathode Ray Tubes for TV. Attention is paid to the sequence of programmes implemented to revitalise the plant as well as the cultural problems between Korean managers and German workers. The teaching objective is to demonstrate how productivity can be quickly increased after the takeover of a plant, as well as to demonstrate how Korean manufacturers approach production. This case contains colour exhibits. This case was submitted for inclusion in the Indiana University CIBER Case Collection through a CIBER-sponsored case competition.

Settings

Location:
Size:
Over 80,000 employees
Other setting(s):
1992-1997

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