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Case
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Reference no. C29-01-001
Spanish language
Published by: Tecnologico de Monterrey
Originally published in: 2007
Version: 31.01.2007
Length: 9 pages
Data source: Generalised experience

Abstract

This case deals with the problem Manuel Magana faced as the owner of the ''Cardon Grande'' ranch. The problem is the low sale price of milk because of the NAFTA. The options are to decide if he should continue to manage the ranch full time or accept a job that he has been offered in civil engineering, his major.
Location:
Other setting(s):
2004

About

Abstract

This case deals with the problem Manuel Magana faced as the owner of the ''Cardon Grande'' ranch. The problem is the low sale price of milk because of the NAFTA. The options are to decide if he should continue to manage the ranch full time or accept a job that he has been offered in civil engineering, his major.

Settings

Location:
Other setting(s):
2004

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