Product details

The Integradora en Refacciones de Sinaloa, SA de CV, a company dedicated to the distribution of auto parts was founded in Culiacan, Sinaloa, Mexico, in 1999. Then, the mission of the company was to acquire merchandise at the best possible price, through synergy and economies of scale, because all 16 partners would acquire the merchandise together. Surprisingly, they began to suffer from the strong competition that existed in the sector, thus needing to analyze the possibility of reinforcing their strategic alliance and orienting it also towards sales, and in this way, incrementing the participation of the group in the market. After several months of discussion, the partners could not reach a consensus. In mid 2006, the Gonher Group, a very important national filter wholesaler, spoke to nine of the sixteen partners to offer them a new retail business model, which would permit them to increase their participation in the market and thus reach, through this means, their objective of a strategic sales alliance.