Product details

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Abstract

This structured assignment is to accompany the case ''506-171-1''. The abstract of the case is as follows: Adidas had always developed state-of-the-art sports footwear, apparel and accessories. However, rival Nike had toppled Adidas from the leadership position in the USA, using its strengths as a marketer. Adidas took over Reebok in 2005 to strengthen its place in the USA market. It also capitalised on its position as an official sponsor of FIFA (International Federation of Football Association) World Cup 2006 to launch aggressive campaigns. But analysts were sceptical of Adidas'' success in the USA, considering Nike''s marketing muscle.
Location:
Size:
EUR6.636 billion
Other setting(s):
1983-2006

About

Abstract

This structured assignment is to accompany the case ''506-171-1''. The abstract of the case is as follows: Adidas had always developed state-of-the-art sports footwear, apparel and accessories. However, rival Nike had toppled Adidas from the leadership position in the USA, using its strengths as a marketer. Adidas took over Reebok in 2005 to strengthen its place in the USA market. It also capitalised on its position as an official sponsor of FIFA (International Federation of Football Association) World Cup 2006 to launch aggressive campaigns. But analysts were sceptical of Adidas'' success in the USA, considering Nike''s marketing muscle.

Settings

Location:
Size:
EUR6.636 billion
Other setting(s):
1983-2006

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