Subject category:
Strategy and General Management
Published by:
IBS Research Center
Length: 2 pages
Data source: Published sources
Topics:
Nestle; US food and dairy industry; Weight loss industry; Jenny Craig; Nestle's acquisition of Jenny Craig; Product portfolio; Fair Trade movement; Child slavery in business; Business portfolio; Diet / health foods; Fast moving consumer goods (FMCG); Inorganic growth strategy; Acquisition; Mergers & acquisitions (M&A)
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Abstract
This structured assignment is to accompany the case ''307-028-1''. The abstract of the case is as follows: In 2006 Nestle, the world''s largest chocolate and food manufacturer announced its purchase of Jenny Craig, a weight-loss management company based in California, US. The term ''obesity'' and ''weight-loss'' were literal oxymorons and analysts asked how a company like Nestle could combine these two in its business? Industry observers were highly cynical about Nestle''s move into the weight-loss business, since its traditional business of high-fat and sugary food manufacturing totally contravened its new venture. This case details the possible assumptions that would have prompted Nestle to enter into this new business stream.
Subject category:
Strategy and General Management
Published by:
IBS Research Center
Length: 13 pages
Data source: Published sources
Subject category:
Strategy and General Management
Published by:
IBS Research Center
Length: 12 pages
Data source: Published sources
Topics:
Nestle; US food and dairy industry; Weight loss industry; Jenny Craig; Nestle's acquisition of Jenny Craig; Product portfolio; Fair Trade movement; Child slavery in business; Business portfolio; Diet / health foods; Fast moving consumer goods (FMCG); Inorganic growth strategy; Acquisition; Mergers & acquisitions (M&A)
About
Abstract
This structured assignment is to accompany the case ''307-028-1''. The abstract of the case is as follows: In 2006 Nestle, the world''s largest chocolate and food manufacturer announced its purchase of Jenny Craig, a weight-loss management company based in California, US. The term ''obesity'' and ''weight-loss'' were literal oxymorons and analysts asked how a company like Nestle could combine these two in its business? Industry observers were highly cynical about Nestle''s move into the weight-loss business, since its traditional business of high-fat and sugary food manufacturing totally contravened its new venture. This case details the possible assumptions that would have prompted Nestle to enter into this new business stream.
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Subject category:
Strategy and General Management
Published by:
IBS Research Center
Length: 13 pages
Data source: Published sources
Subject category:
Strategy and General Management
Published by:
IBS Research Center
Length: 12 pages
Data source: Published sources
Topics:
Nestle; US food and dairy industry; Weight loss industry; Jenny Craig; Nestle's acquisition of Jenny Craig; Product portfolio; Fair Trade movement; Child slavery in business; Business portfolio; Diet / health foods; Fast moving consumer goods (FMCG); Inorganic growth strategy; Acquisition; Mergers & acquisitions (M&A)