Subject category:
Strategy and General Management
Published by:
IBS Research Center
Length: 2 pages
Data source: Published sources
Topics:
Nestle; US food and dairy industry; Weight loss industry; Jenny Craig; Nestle's acquisition of Jenny Craig; Product portfolio; Fair Trade movement; Child slavery in business; Business portfolio; Diet / health foods; Fast moving consumer goods (FMCG); Inorganic growth strategy; Acquisition; Mergers & acquisitions (M&A)
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Abstract
This structured assignment is to accompany the case ''307-028-1''. The abstract of the case is as follows: In 2006 Nestle, the world''s largest chocolate and food manufacturer announced its purchase of Jenny Craig, a weight-loss management company based in California, US. The term ''obesity'' and ''weight-loss'' were literal oxymorons and analysts asked how a company like Nestle could combine these two in its business? Industry observers were highly cynical about Nestle''s move into the weight-loss business, since its traditional business of high-fat and sugary food manufacturing totally contravened its new venture. This case details the possible assumptions that would have prompted Nestle to enter into this new business stream.
About
Abstract
This structured assignment is to accompany the case ''307-028-1''. The abstract of the case is as follows: In 2006 Nestle, the world''s largest chocolate and food manufacturer announced its purchase of Jenny Craig, a weight-loss management company based in California, US. The term ''obesity'' and ''weight-loss'' were literal oxymorons and analysts asked how a company like Nestle could combine these two in its business? Industry observers were highly cynical about Nestle''s move into the weight-loss business, since its traditional business of high-fat and sugary food manufacturing totally contravened its new venture. This case details the possible assumptions that would have prompted Nestle to enter into this new business stream.