Subject category:
Production and Operations Management
Published by:
INSEAD
Length: 24 pages
Data source: Field research
Notes: To maximise their effectiveness, colour items should be printed in colour.
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Abstract
The Benihana chain included 60 restaurants in 1996, mostly in the United States with sales over USD75. Its founder, Rocky Aoki, started 32 years earlier the first Benihana of Tokyo in New York. The case shows the main elements of his breakthrough service in the 70s. But this formula was not easily transferred to UK and the three London restaurants are not making any money. Gary Anderson has the difficult task to turn around the situation.
Location:
Industry:
Size:
2,000 staff, sales USD75 million
Other setting(s):
1996
Subject category:
Production and Operations Management
Published by:
INSEAD
Version: 03.1998
Length: 26 pages
About
Abstract
The Benihana chain included 60 restaurants in 1996, mostly in the United States with sales over USD75. Its founder, Rocky Aoki, started 32 years earlier the first Benihana of Tokyo in New York. The case shows the main elements of his breakthrough service in the 70s. But this formula was not easily transferred to UK and the three London restaurants are not making any money. Gary Anderson has the difficult task to turn around the situation.
Settings
Location:
Industry:
Size:
2,000 staff, sales USD75 million
Other setting(s):
1996
Related
Subject category:
Production and Operations Management
Published by:
INSEAD
Version: 03.1998
Length: 26 pages