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Moving projects forward in today''s flatter organizations, where cross-functionality is the norm, requires the ability to manage up, down, and sideways. That''s where persuasion comes in, says Robert Cialdini, Social Psychologist and a co-author of Yes! 50 Scientifically Proven Ways to Be Persuasive. Much as martial arts experts overcome their opponents using leverage and gravity rather than brute strength, you can persuade others using the principles of social influence. We''ve all heard the old saying, ''One good turn deserves another.'' In doing that good turn for a coworker, you activate reciprocity; your co-worker will now be looking for a favor she can do for you in return. Another principle of social influence is that people are more open and generous with people they know like them. So look for something you genuinely like about a person - then compliment him on it. He''ll be much more likely to give you the information you need or to support your ideas. Persuasion is ultimately about relationships. The more you have and the stronger they are, the better your chances of winning others to your side when you need them.