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Case
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Reference no. 308-376-1
Published by: IBS Center for Management Research
Published in: 2008
Length: 19 pages
Data source: Published sources

Abstract

The case focuses on the UK-based retailer Tesco's entry and expansion strategies in the Japanese market. It discusses Tesco's international ventures that began in the 1990s and elaborates on some of the strategies that it followed in the non-UK markets. Tesco entered Japan in 2003, after more than two years of research into the retail markets and consumer purchasing patterns in the country. It acquired a local convenience store operator C Two Network that operated 78 discount supermarkets under the brand 'Tsurukame'. It then expanded through a few more acquisitions. The case also details the subsequent launch of Tesco Express stores in 2007. It also discusses the different localisation strategies adopted by Tesco and concludes by identifying the challenges faced by Tesco in Japan.

Teaching and learning

This item is suitable for postgraduate courses.
Location:
Industry:
Size:
Very large
Other setting(s):
2000-2007

About

Abstract

The case focuses on the UK-based retailer Tesco's entry and expansion strategies in the Japanese market. It discusses Tesco's international ventures that began in the 1990s and elaborates on some of the strategies that it followed in the non-UK markets. Tesco entered Japan in 2003, after more than two years of research into the retail markets and consumer purchasing patterns in the country. It acquired a local convenience store operator C Two Network that operated 78 discount supermarkets under the brand 'Tsurukame'. It then expanded through a few more acquisitions. The case also details the subsequent launch of Tesco Express stores in 2007. It also discusses the different localisation strategies adopted by Tesco and concludes by identifying the challenges faced by Tesco in Japan.

Teaching and learning

This item is suitable for postgraduate courses.

Settings

Location:
Industry:
Size:
Very large
Other setting(s):
2000-2007

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