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Abstract

Sun Tzu's The Art of War, written 2,500 years ago holds powerful lessons for running businesses, managing people, honing leadership abilities, motivating the employees, preparing for a battle, etc. If the book is used in a highly structured way to underscore the underpinnings of priceless wisdom contained throughout the book, the derived learning would be highly enriching. No doubt, the book's principles can be applied across all the functional areas of management - may it be manufacturing / production, marketing, finance, HR or any other dimension of managing a company. Most interestingly and effectively, the book's powerful lessons can be related to a strategy course, especially for analysing industries. When this book is used for analysing an industry, along with the other established industry analysis tools and techniques, the students would have definitely widened their horizons. To that end, this note provides information on how competition shapes up the strategy making, an overview of Sun Tzu's The Art of War and how to go about integrating this book with an industry analysis exercise. A set of 100 MCQs and two videos (one on the Indian banking industry and the other on the Indian telecom industry) are also available.
Location:
Other setting(s):
2008

About

Abstract

Sun Tzu's The Art of War, written 2,500 years ago holds powerful lessons for running businesses, managing people, honing leadership abilities, motivating the employees, preparing for a battle, etc. If the book is used in a highly structured way to underscore the underpinnings of priceless wisdom contained throughout the book, the derived learning would be highly enriching. No doubt, the book's principles can be applied across all the functional areas of management - may it be manufacturing / production, marketing, finance, HR or any other dimension of managing a company. Most interestingly and effectively, the book's powerful lessons can be related to a strategy course, especially for analysing industries. When this book is used for analysing an industry, along with the other established industry analysis tools and techniques, the students would have definitely widened their horizons. To that end, this note provides information on how competition shapes up the strategy making, an overview of Sun Tzu's The Art of War and how to go about integrating this book with an industry analysis exercise. A set of 100 MCQs and two videos (one on the Indian banking industry and the other on the Indian telecom industry) are also available.

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Location:
Other setting(s):
2008

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