Subject category:
Marketing
Published by:
INSEAD
Version: 11.2008
Length: 31 pages
Data source: Field research
Abstract
The case describes the first decade of LG Electronics India Limited's (LGEIL's) experience in India, a decade marked by incredible success from a sales point of view and outlines the challenges in 2007, which resonate with the key challenge back in 1997 - building a premium brand image for LG.
Teaching and learning
This item is suitable for postgraduate and executive education courses.Location:
Other setting(s):
1997-2007
About
Abstract
The case describes the first decade of LG Electronics India Limited's (LGEIL's) experience in India, a decade marked by incredible success from a sales point of view and outlines the challenges in 2007, which resonate with the key challenge back in 1997 - building a premium brand image for LG.
Teaching and learning
This item is suitable for postgraduate and executive education courses.Settings
Location:
Other setting(s):
1997-2007