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Abstract

This is part of a case series. This case study illustrates the swift international expansion and transformation of Cemex, an emerging multinational from Mexico, into a Global Latina that has consolidated its position throughout its 'natural markets' to become the world's biggest building materials multinational. It provides an example of growth through acquisitions and shows how an emerging multinational conquers the world.
Location:
Mexico, Latin America, Europe, US, Asia, Australia
Industry:
Building materials
Background note
-
Reference no. 308-380-5
Subject category: Strategy and General Management
Authors: Lourdes Casanova (INSEAD); Henning Hoeber (INSEAD)
Published by: INSEAD
Originally published in: 2012
Version: 04.2012
Length: 19 pages
Data source: Published sources
Topics: Building materials industry; Industry analysis; Competitive analysis; Strategy; Mergers and acquisitions; Business models; Commodities; International business
View full details
Case
-
Reference no. 308-381-1
Subject category: Strategy and General Management
Authors: Lourdes Casanova (INSEAD); Henning Hoeber (INSEAD)
Published by: INSEAD
Originally published in: 2008
Version: 11.2008
Length: 14 pages
Data source: Published sources
Topics: Emerging multinational; Building materials industry; Merger and acquisitions (M&A); Natural market; Emerging markets; BRICs; Internationalisation; Business model innovation
View full details
Case
-
Reference no. 308-382-1
Subject category: Strategy and General Management
Authors: Lourdes Casanova (INSEAD); Henning Hoeber (INSEAD)
Published by: INSEAD
Originally published in: 2008
Version: 11.2008
Length: 13 pages
Data source: Published sources
Topics: Emerging multinational; Building materials industry; Merger and acquisitions (M&A); Natural market; Emerging markets; BRICs; Internationalisation; Business model innovation
View full details
Case
-
Reference no. 308-383-1
Subject category: Strategy and General Management
Authors: Lourdes Casanova (INSEAD); Henning Hoeber (INSEAD)
Published by: INSEAD
Originally published in: 2008
Version: 11.2008
Length: 18 pages
Data source: Published sources
Topics: Emerging multinational; Building materials industry; Merger and acquisitions (M&A); Natural market; Emerging markets; BRICs; Internationalisation; Business model innovation
View full details
Case
-
Reference no. 308-384-1
Subject category: Strategy and General Management
Authors: Lourdes Casanova (INSEAD); Henning Hoeber (INSEAD)
Published by: INSEAD
Originally published in: 2008
Version: 11.2008
Length: 11 pages
Data source: Published sources
Topics: Emerging multinational; Building materials industry; Merger and acquisitions (M&A); Natural market; Emerging markets; BRICs; Internationalisation; Business model innovation
View full details
Compact case
Supplement
-
Reference no. 308-381-4
Subject category: Strategy and General Management
Authors: Henning Hoeber (INSEAD); Lourdes Casanova (INSEAD)
Published by: INSEAD
Originally published in: 2008
Version: 11.2008
Length: 4 pages
Data source: Published sources
Topics: Emerging multinational; Building materials industry; Merger and acquisitions (M&A); Natural market; Emerging markets; BRICs; Internationalisation; Business model innovation
View full details

About

Abstract

This is part of a case series. This case study illustrates the swift international expansion and transformation of Cemex, an emerging multinational from Mexico, into a Global Latina that has consolidated its position throughout its 'natural markets' to become the world's biggest building materials multinational. It provides an example of growth through acquisitions and shows how an emerging multinational conquers the world.

Settings

Location:
Mexico, Latin America, Europe, US, Asia, Australia
Industry:
Building materials

Related

Background note
-
Reference no. 308-380-5
Subject category: Strategy and General Management
Authors: Lourdes Casanova (INSEAD); Henning Hoeber (INSEAD)
Published by: INSEAD
Originally published in: 2012
Version: 04.2012
Length: 19 pages
Data source: Published sources
Topics: Building materials industry; Industry analysis; Competitive analysis; Strategy; Mergers and acquisitions; Business models; Commodities; International business
View full details
Case
-
Reference no. 308-381-1
Subject category: Strategy and General Management
Authors: Lourdes Casanova (INSEAD); Henning Hoeber (INSEAD)
Published by: INSEAD
Originally published in: 2008
Version: 11.2008
Length: 14 pages
Data source: Published sources
Topics: Emerging multinational; Building materials industry; Merger and acquisitions (M&A); Natural market; Emerging markets; BRICs; Internationalisation; Business model innovation
View full details
Case
-
Reference no. 308-382-1
Subject category: Strategy and General Management
Authors: Lourdes Casanova (INSEAD); Henning Hoeber (INSEAD)
Published by: INSEAD
Originally published in: 2008
Version: 11.2008
Length: 13 pages
Data source: Published sources
Topics: Emerging multinational; Building materials industry; Merger and acquisitions (M&A); Natural market; Emerging markets; BRICs; Internationalisation; Business model innovation
View full details
Case
-
Reference no. 308-383-1
Subject category: Strategy and General Management
Authors: Lourdes Casanova (INSEAD); Henning Hoeber (INSEAD)
Published by: INSEAD
Originally published in: 2008
Version: 11.2008
Length: 18 pages
Data source: Published sources
Topics: Emerging multinational; Building materials industry; Merger and acquisitions (M&A); Natural market; Emerging markets; BRICs; Internationalisation; Business model innovation
View full details
Case
-
Reference no. 308-384-1
Subject category: Strategy and General Management
Authors: Lourdes Casanova (INSEAD); Henning Hoeber (INSEAD)
Published by: INSEAD
Originally published in: 2008
Version: 11.2008
Length: 11 pages
Data source: Published sources
Topics: Emerging multinational; Building materials industry; Merger and acquisitions (M&A); Natural market; Emerging markets; BRICs; Internationalisation; Business model innovation
View full details
Compact case
Supplement
-
Reference no. 308-381-4
Subject category: Strategy and General Management
Authors: Henning Hoeber (INSEAD); Lourdes Casanova (INSEAD)
Published by: INSEAD
Originally published in: 2008
Version: 11.2008
Length: 4 pages
Data source: Published sources
Topics: Emerging multinational; Building materials industry; Merger and acquisitions (M&A); Natural market; Emerging markets; BRICs; Internationalisation; Business model innovation
View full details