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Case
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Reference no. 396-008-1
Authors: Jose de la Torre
Published by: INSEAD
Published in: 1996

Abstract

This is part of a five-case series (396-007-1 and 396-008-1, 396-052-1 to 396-054-1). The case presents some of the tensions which existed within the organisation at the time of the strategic changes described in ''Heineken NV'' (396-007-1). The rest of the cases in the series will follow shortly. Teaching objective is to further students'' understanding of business issues and problems encountered in managing global corporations.
Industry:
Size:
Global organisation

About

Abstract

This is part of a five-case series (396-007-1 and 396-008-1, 396-052-1 to 396-054-1). The case presents some of the tensions which existed within the organisation at the time of the strategic changes described in ''Heineken NV'' (396-007-1). The rest of the cases in the series will follow shortly. Teaching objective is to further students'' understanding of business issues and problems encountered in managing global corporations.

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Industry:
Size:
Global organisation

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