Subject category:
Entrepreneurship
Published by:
IESE Business School
Version: 08.07.2008
Length: 23 pages
Data source: Published sources
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Abstract
As of late 2004, John McConnell, the unofficial leader of Pentagram is preparing for his retirement in the spring of 2005. Pentagram, a multi-disciplinary design firm with 19 partners in five offices (London, Berlin, New York, San Francisco and Austin), is considered to be the ''Rolls Royce of Design'' by its peers. The company''s growth is based on adding well-known designers who in turn bring in business under the Pentagram name. The group is facing tremendous competitive pressure from integrated advertising conglomerates such as WPP, Omnicom and Interpublic. Twenty-five per cent of Pentagram''s partners feel that the company ought to recruit the first ever MBA consultant-type partner to communicate with larger clients in more corporate settings. The idea of adding a non-practitioner is in direct conflict with the firm''s original ethos. What changes, if any, should Pentagram consider to remain competitive?
Location:
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Other setting(s):
2004
About
Abstract
As of late 2004, John McConnell, the unofficial leader of Pentagram is preparing for his retirement in the spring of 2005. Pentagram, a multi-disciplinary design firm with 19 partners in five offices (London, Berlin, New York, San Francisco and Austin), is considered to be the ''Rolls Royce of Design'' by its peers. The company''s growth is based on adding well-known designers who in turn bring in business under the Pentagram name. The group is facing tremendous competitive pressure from integrated advertising conglomerates such as WPP, Omnicom and Interpublic. Twenty-five per cent of Pentagram''s partners feel that the company ought to recruit the first ever MBA consultant-type partner to communicate with larger clients in more corporate settings. The idea of adding a non-practitioner is in direct conflict with the firm''s original ethos. What changes, if any, should Pentagram consider to remain competitive?
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Location:
Industry:
Other setting(s):
2004