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Compact case
Case
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Reference no. IB72A
Published by: Stanford Business School
Originally published in: 2006
Version: 20 August 2007
Length: 2 pages
Data source: Field research

Abstract

Dougal Simpson, an experienced Australian manager who had 20 years of experience with Industrial Products AG (IPAG), a large Swiss-based company in the field of industrial chemicals and plastics, accepted the position of Managing Director, Southeast Asia. Simpson, who had spent many years living abroad, moved himself and his family to Thailand. Describes his first meeting with his chauffeur and Simpson''s resulting dissatisfaction.
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Abstract

Dougal Simpson, an experienced Australian manager who had 20 years of experience with Industrial Products AG (IPAG), a large Swiss-based company in the field of industrial chemicals and plastics, accepted the position of Managing Director, Southeast Asia. Simpson, who had spent many years living abroad, moved himself and his family to Thailand. Describes his first meeting with his chauffeur and Simpson''s resulting dissatisfaction.

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