Subject category:
Strategy and General Management
Published by:
Stanford Business School
Version: 22 February 2008
Length: 21 pages
Data source: Field research
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Abstract
The case profiles the US market entry strategy decision for CDNetworks, a KOSDAQ-listed Korean technology company. CDNetworks provides its customers with a content delivery network (CDN) to facilitate efficient delivery of rich media files over the Internet (customer examples for the industry include YouTube, MySpace, CNN, and iTunes). Having secured the leading position in the Korean market with 65% of market share, CDNetworks has embarked on an international expansion plan that includes the United States, Japan, and China.
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Abstract
The case profiles the US market entry strategy decision for CDNetworks, a KOSDAQ-listed Korean technology company. CDNetworks provides its customers with a content delivery network (CDN) to facilitate efficient delivery of rich media files over the Internet (customer examples for the industry include YouTube, MySpace, CNN, and iTunes). Having secured the leading position in the Korean market with 65% of market share, CDNetworks has embarked on an international expansion plan that includes the United States, Japan, and China.
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